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Selling A Home Selling A Home

Create a Marketing Plan- We'll create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include advertising in the newspaper, posting your listing on the Internet, holding an open house and more. We'll create a personalized selling program for you. Selling your home... at the best price... in the shortest amount of time is our goal.

Setting the Price- Today's real estate consumers are very well educated on the market. That's why establishing the right listing price upfront is essential and a key part of the marketing plan. If a home is priced to low, it may cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price we provide a Comparative Market Analysis that includes that cost of recently sold homes, evaluates the competition and identifies marketplace trends. With this information, we'll work to guide you in reaching the right asking price.

 Getting Ready to Showcase your Home- This is the time to get you home home ready for the market. Well-maintained properties sell faster at a higher price. Think clean, uncluttered and spacious. Here are some ideas for getting the outside and inside of your home ready for sale.

First Impressions- Buyers will form an impression of your home before they enter it. Curb appeal will attract an otherwise uninterested potential buyer.

The House- Clean anything that looks unkempt or dirty. Repair or replace anything that looks loose, dingy, rusty, or broken. Clean exterior light fixtures and wash the windows. Paint needed trim and shutters.



 The Yard-In winter, keep sidewalks shoveled and free of ice. In summer, weed flower beds, trim trees and shrubs. Pick up litter and remove unnecessary clutter. Keep grass cut and well maintained.

Garage- You'll need to clean your garage now or later. We recommend NOW! Dispose of unnecessary items and wash it down. With a clean garage, your home will look more spacious and attractive.

Front Entry- The entry is the first thing buyers see as they stand and wait for the door to open. If needed, give the door a fresh coat of paint. Shine door hardware and make sure the doorbell is working.



When people see an unkept home and areas of disrepair they begin to wonder whether there may be other unseen problems. Remember, there are numereous homes from which a prospective buyer has to choose from. You must make yours standout and memorable.

 Clean- Have carpets shampooed, wash walls, windows, blinds, drapes and lighting fixtures. Consider engaging a cleaning service, recognizing that it is a justified moving expense.

 Kitchen and bathrooms. Clear off counter tops. Leave canisters and little else. Re-caulk tub if necessary. Remove mineral deposits and grime from shower walls. Clean the stove, microwave and refrigerator.

 Repairs- Make a "honey-do" list and repair dripping faucets, sticking or creaking doors, etc. The minimal expense and time invested is well worth the effort.

Closets- Remove out of season clothing. Organize your clothing and shoes. Remove all clutter from cabinets and closets.

Furniture- The less furniture, the larger a room appears to be. Consider staging your home. Ask us about staging options.

Create ambience- Do everything possible to lighten the appearance and create the perception of space in the home. Raise blinds and open drapes.

Prior to A Showing- Take a few minutes to pick up items and straignten closets. If you enjoy baking, make some cookies or a pie. Do not underestimate the power of smell. Whicle your home much be visually appealing, it must also smell appealing.

Consider Renting Off-site Storage- If you're a collector of things, or are someone who has a hard time throwing things away, you may want to cosider renting a temporary off-site storage unit. By eliminating "stuff" in closets, in-home storage areas and garages, you'll be creating more space. And space is atractive to prospective buyers.

Safety- Keep your home safe for your family and your belongings. Never allow anyone to see your home unless they are with an agent who has made an appointment through the listing company's office. All agents have business cards. Lock up, remove or hide collectibles and valuables that can be easily taken during an open house or showing. If you have pets, make sure they are controlled during showings.

 Making the Deal-  A buyer has made an offer - now it is time to negotiate. Rely on your real estate professional to guide you through this process. He or she will help you arrive at an acceptable price, terms and conditions. Once you have accepted an offer, help keep the deal together by meeting deadlines and criteria, including home inspections, appropriate buyer visits, scheduled deposits and other steps. In fact, during this period there may be a renegotiation of the accepted offer price depending on the outcomes of these visits. As the closing nears, you may also need to perform repairs or do additional work to the house as agreed upon in your contract. In addition, you will need to have the house "broom clean" prior to the closing so that the buyer can complete a final walk through. When you finally arrive at the closing table, come prepared with the appropriate documents.


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